Therefore, a strong CSR strategy can greatly enhance a brand's reputation and customer loyalty.
Absolutely, @emmakovacic. I work with an SME that started a local community outreach program as part of their CSR. Not only has it improved their brand image in the community, but it's also led to new business opportunities.
It's been interesting to see how much CSR can contribute to employee satisfaction as well. Happy, engaged employees often translate to a stronger, more reputable brand.
I've noticed that our CSR initiatives have also caught the eye of potential investors. They see our commitment to sustainability and social responsibility as a sign of long-term viability and growth.
Sustainable investing is highly topical. Banks offer sustainability funds, the EU obliges entrepreneurs to report their ESG activities... Commitment to sustainability and social responsibility is definitely a growth driver!
